There are a lot of gurus out there.
Teachers. Masters of money. They pitch you with binders and videos and mentoring. They offer the highest returns and make a disclaimer that such results are not common. They have Facebook pages and Instagram videos. They spam your email. They have a book to sell you that is a clone of a hundred others.
And they’re all begging for your thousands.
Keep in mind, I’m a huge fan of education. I wish we had better education in the United States on more relevant topics (including finances). I wish students were taught business, accounting, and marketing. However, when it comes to you building a portfolio of assets, you must be very mindful of where you put your hard-earned cash.
Here’s a question for you.
You have $15,000. You could purchase three “advanced” real estate investment courses from top gurus who have a “proven system.” It works, right? They’re rich. You can be rich! They have dozens of testimonials. What could go wrong?
Or, you could take that $15,000 and get 25% APR on your money for three years. If you chose a principle and interest option, you’d have 36 payments of a little over $596 for 36 months, totaling about $21,500 (or about $6,500 in profit). Or, you could choose an interest-only option of about $312 a month for the next 36 months (for over $11,000 in profit) and get your full $15,000 back at the end of the term.
What would you choose?
I’ll take the cash.
Here’s what I know about mentors. The best mentors are built through relationships, not courses. And without a doubt there are some people who have succeeded exceptionally from a guru, but I will give this example.
A few years back I bought a top real estate investment course from one of the top gurus in the country. Hundreds of Youtube videos. Mentoring program. A massive binder with every legal form you could possibly imagine. It cost me thousands, but I’m going to make millions, right? What could go wrong?
What went wrong was marketing and lead generation costs. Only until I was out around $5,000 and two-months of my time did I realize that to truly be successful in this program I needed around $1,000 a month for marketing and lead generation. And although there were “organic” ways to do the same, they were basically ineffective.
I’m in a tough real estate market (Austin, Texas area). Properties here are not cheap, and the MLS is thin. There are little to no “motivated sellers” because a single house on the market can get 30-50 offers in a day. It’s oversaturated with wannabe wholesalers and flippers.
What I love about what we do.
What I love about our private lending is that we’re not here to sell you courses or classes. And as much as I love taking the time to educate you on the value we offer, that’s not what excites me. What excites me is that we can put your money into motion in a little over 30 days to create monthly income.
So, would you rather buy another “wealth-building” course, or get paid?
If you’re wondering more about private lending, you’re welcome to schedule a time to talk. If you’d like to read more of my cyber-etchings, more posts can be found here.